Horror Film Conventions Make for a Very Funny BMW Ad

Latest From KBS Scares You Into Noticing X5's 'Connnected' System

Published on

Editor's Pick

A vacationing couple discovers a less-than-ideal bed and breakfast spot in this funny BMW ad from KBS directed by O Positive's David Shane. The pair think they're heading for the charming Sproutbrook Inn, but the crazy-looking lady standing on the porch suggests otherwise -- as does Siri, who pipes up to deliver news about "slayings" related to the lodging place. A tap of the button allows the husband and wife to book a better hotel, far, far away, through BMW Concierge. The ad promotes the "connectivity" of the automaker's X5.

To heighten the ad's creepy factor, the production company found a weird and abandoned-looking bed and breakfast in a suprisingly upscale neighborhood in Covington, Louisiana. Props like a rusty wheelchair, broken kiddie toys and overgrown foliage added to the "ambience." The freaky innkeeper was played by an actress who was "actually a normal, good-looking woman in real life."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 03, 2015
Co-Chief Creative Officer:
Jonathan Mackler
Co-Chief Creative Officer:
Dan Kelleher
Executive Creative Director:
Paul Renner
David Shane
Production Company:
O Positive
Creative Director:
Jason Slack
Creative Director:
Laurence Gega
Nick Marchese
Art Director:
Evan Ortolani
Head Of Production:
Jenny Read
Senior Producer:
Melissa Tifrere
Director of Photography:
Sebastian Pfaffenbichler
Executive Producer:
Marc Grill
Executive Producer:
Ralph Laucella
Editing Company:
MacKenzie Cutler
Dave Koza
Sound Design Company:
Machine Head – Stephen Dewey
Sound Mixer:
Sonic Union – Mike Marinelli
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age