One BMW Films Another in the Auto Brand's Latest Spot

Ad Features an M4 'Directing' a 4 Series Model

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There's something a little different about BMW's latest ad; the camera work was actually done by a car.

In the TV spot, BMW's new 4 Series is filmed by a sibling vehicle, the M4, with a camera strapped to its front, giving a car's eye view perspective on the 4 Series as it races through the streets of Lisbon, Portugal.

The ad, by KBS, promotes both models. The spots will run on broadcast and online channels, and will be featured on BMW's YouTube channel. The "actual" director was RSA's Henrik Hansen.

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About

Credits
Date
Feb 07, 2017
Agency:
KBS
Client:
BMW
Director:
Henrik Hansen
Production Company:
RSA
VFX:
Method Studios
Executive Producer:
Robert Owens
Executive Producer:
Stuart Robinson
Head of Production:
Jeff Wolfe
Head Of Production:
Ananda Reavis
Producer:
Stephanie Allis
Producer:
Crystal Rossmann
Creative Director:
Claus Hansen
Creative Director:
Alvin Cruz
VFX Supervisor:
Doug Luca
VFX Supervisor:
Boaz Livny
Color:
Company 3
Colorist:
Siggy Ferstl
Producer:
Matt Moran
Tags
Category
Industry
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