BMW: Efficient Dynamics Sculpture

Art is advertising.

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To raise awareness of BMW's "Efficient Dynamics" features, which creates better driving along with less fuel consumption, Serviceplan created a piece of art made of acrylic. From one point of view, it forms the word "Efficient." From another, the same sculpture -- like the Illuminati ambigrams in Dan Brown's "Angels & Demons" -- forms the word "Dynamics." The sculpture was presented at the BMW Museum in Munich.

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Nov 08, 2012
Serviceplan Munich
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