Creativity

BMW: Efficient Dynamics Sculpture

Art is advertising.

Published on Nov 08, 2012

Editor's Pick

To raise awareness of BMW's "Efficient Dynamics" features, which creates better driving along with less fuel consumption, Serviceplan created a piece of art made of acrylic. From one point of view, it forms the word "Efficient." From another, the same sculpture -- like the Illuminati ambigrams in Dan Brown's "Angels & Demons" -- forms the word "Dynamics." The sculpture was presented at the BMW Museum in Munich.

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About

Credits

Date
Nov 08, 2012
Agency:
Serviceplan Munich
Client:
BMW

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