Creativity

BMW: Expression of Joy Augmented Reality

Published on Apr 08, 2009

Editor's Pick

Print the marker, turn on your webcam and make your own Robin Rhode's "Expression of Joy" painting. BMW commissioned the contemporary artist to make a large-scale painting with a roadster. Rhode affixed paint sprayers to the wheels of a new Z4 to make an automotive paint brush and then drove the car around a giant canvas. This augmented reality app let's users paint by wheels from their personal computers. Also check out the spot, making of video and event from the campaign.

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About

Credits

Date
Apr 08, 2009
Client:
BMW

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