Keep Track of Gigi Hadid in BMW's Interactive Film

Tool's Marc Forster Directs 360 Degree Ad for M2

By Alexandra Jardine. Published on Apr 15, 2016

Editor's Pick

BMW has enlisted model-of-the-moment Gigi Hadid to promote its new M2, with an interactive 360 degree film that invites viewers to keep track of where she is. That might sound easy, but give it a try and Ms. Hadid proves quite elusive.

The film, which debuted yesterday on YouTube and Facebook, was directed by Tool's Marc Forster, whose movie work includes "Quantum of Solace" and whose previous celebrity ads include an H&M campaign featuring David Beckham. It kicks off with Hadid climbing into one of three parked M2s. After that, the viewer is asked to keep their eyes on where she is, as two more cars join in and the three perform a choreographed automotive whirl. Finally, all five M2s come to a halt and the viewer is asked to identify which car Hadid is in. If the player picks the right car, they are taken to the showroom of the BMW sales company in their country.

The interactive film can be viewed at a microsite,, and will run as a TV ad as well as on social media. It was created by KBS and Serviceplan. It's the first time Hadid has collaborated with BMW and the automaker is hoping it will benefit from her social media presence of 15.2 million subscribers on Instagram and nearly 1.76 million followers on Twitter.

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Apr 15, 2016
KBS New York
Marc Forster
Co-Chief Creative Officer:
Jonathan Mackler
Co-Chief Creative Officer:
Dan Kelleher
Executive Creative Officer:
Paul Renner
Senior Art Director:
Nigel Gross
Senior Copywriter:
Ben Cascella
Head of Production:
Jenny Read
Senior Producer:
Melissa Tifrere
Executive Director of Content Affairs:
Robin Oksenhendler
Production Company:
Tool of North America
Marc Forster
Managing Partner Live Action:
Oliver Fuselier
Executive Producer:
Oliver Fuselier
Managing Partner, Digital:
Dustin Callif
Executive Producer:
Dustin Callif
Executive Producer:
Robert Helphand
Lisa Cowan
Director of Photography:
Mauro Fiore
Lead Stunt:
Eric Norris
Editorial Company:
Rock Paper Scissors
Biff Butler
Senior Cutting Assistant:
Dan de Winter
Assistant Editor:
Noah Benezra
Executive Producer:
Eve Kornblum
Lisa Barnable
Finishing Company:
Executive Producer:
James Razzall
Senior Producer:
James Alexander
Line Producer:
Morenike Dosu
Executive Creative Director:
Aron Hjartarson
TVC Compositing Supervisor And Flame:
Alex Thomas 360
Compositing Supervisor And Nuke:
Michael Ralla
Multiple Artist
Duncan Elms
Evan Harbuck
Sound Design Company:
Q Department 360
Sound Studio:
Mach 1
VR Music Company:
Jordan Lieb
Jack Livesey
Executive Producer:
Ross Hoppman
Ross Hoppman
Executive Producer:
Gio Lobato
Gio Lobato
Creative Director:
Pete Nashel
Managing Director:
David Leinheardt
Audio Mix Company:
Sonic Union
Audio Mixer:
Mike Marinelli
VO Record:
Sound Lounge
Color Company:
Company 3
Tim Masick

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