Creativity

BMW Follows Up Super Bowl Spot With 'Clairvoyant' Instagram Ad

Tap This to See What Will Happen Tomorrow

Published on Feb 04, 2015

Editor's Pick

BMW and KBS had one of the winners in the Super Bowl with their ad featuring the technophobic Katie Couric and Bryant Gumbel, clearly not in their element as they're driving along in BMW's i3 electric vehicle. They've followed up with this fun Instagram film, which delivers 300 funny predictions about the future --"Instafuture," depending on when you click on it. Some examples: "In the future, spam will once again only exist as canned meat" and "In the future 'Reply All' will still be the enemy."

The idea is simliar to this Netflix ad via Muh-tay-zik Hof-fer, which helped viewers decide which episode of "Friends" to watch.

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About

Credits

Date
Feb 04, 2015
Agency:
KBS New York
Client:
BMW
Co-Chief Creative Officer:
Jonathan Mackler
Co-Chief Creative Officer:
Dan Kelleher
Executive Creative Director:
Paul Renner
Group Creative Director:
Marc Hartzman
Creative Director:
Aileen Calderon
Creative Director:
Rob Collignon
Copywriter:
Aileen Calderon
Copywriter:
Lauren Finn
Copywriter:
Amy Lieberthal
Copywriter:
Chris Wernikowski
Art Director:
Rob Collignon
Head of Production:
Jenny Read
Integrated Project Manager:
Kirsten Golden
Team Lead/Content & Social Management:
Greg Berman
Content & Social Media Manager:
Chelsea Naftelberg

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