Let Off Steam, Dump Your Ex or Court Superstition -- in Your Spacious BMW

Funny New Spots Promote the BMW X1

Published on

Editor's Pick

BMW neatly demonstrates its X1's cargo space, headroom and performance in a series of snappy, comedic new spots out of KBS+.

Directed by O Positive's Brian Billow, two of the spots center on a group of buddies; in one, seen here, they return from a round of golf as one has a diva hissy-fit over the golf course, club and just about everything else (as he throws all his gear into the trunk). In another, tapping into the start of the college football season, they're setting off for a big game and making sure their die-hard superstitions are all fulfilled. But the driver won't give up his place at the wheel. A third spot seems aimed at the female audience as a woman dumps all her ex's belongings out of the car in one expert move.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 05, 2015
Agency:
KBS+
Client:
BMW
Co-Chief Creative Officer:
Dan Kelleher
Co-Chief Creative Officer:
Jonathan Mackler
Executive Creative Director:
Paul Renner
Creative Director/Writer:
Lea Platz
Senior Art Director:
John Hagerty
Copywriter:
Benjamin Cascella
Head of Production:
Jenny Read
Senior Producer:
Melissa Tifrere
Executive Director of Content Affairs:
Robin Oksenhendler
Account Director:
Sam Smeach Stringfellow
Production Company:
O Positive
Director:
Brian Billow
Director of Photography:
Adam Kimmel
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
EP/Line Producer:
Ken Licata
Editorial Company:
NO6
Editor:
Jason MacDonald
Asst Editor:
Ryan Bukowski
Executive Producer:
Corina Dennison
Producer:
Malia Rose
Finishing/VFX:
The Mill
Flame Artist:
Corey Brown
Executive Producer:
Melanie Wickham
Producer:
Alex Bader
Sound Design:
Henry Boy
Sound Designer:
Bill Chesley
Color:
Company 3
Colorist:
Tom Poole
Audio:
Sound Lounge
Mixer:
Tom Jucarone

See more credits

Tags
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age