Creativity

BMW: Night Vision. Now Available

Night Vision, according to agency Publicis Mid America,is a BMW system that lets drivers see in the dark up to 300 yards ahead, well beyond the capability of human eyes.With the aid oflong-distance infrared technology, a

Published on Jul 24, 2007

Editor's Pick

Night Vision, according to agency Publicis Mid America, is a BMW system that lets drivers see in the dark up to 300 yards ahead, well beyond the capability of human eyes. With the aid of long-distance infrared technology, a camera mounted on the front of the car displays people, animals and other potential hazards on the navigation system monitor. "The concept was to present a new feature as more than a new feature — a whole new breed of car," says ECD Shon Rathbone. 

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About

Credits

Date
Jul 24, 2007
Client:
BMW
Agency:
Publicis Mid America Dallas
Executive Creative Director:
Shon Rathbone
Eric Moncaleano:
Group Creative Director
ACD/Art Director:
Dolph Kawalec
Copywriter:
Greg Szmurlo
Director of Print Production:
Katy Theiss
Art Buyer:
Alyssa Harris

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