BMW North America/BMW M: BMW M Initiation

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Description
The first-ever BMW M4 was "initiated" into the BMW family by drifting through a one-of-a-kind racecourse built entirely of enthusiasts' BMWs.
Credits
Date
Aug 20, 2014
CEO, kbs+ New York:
Ed Brojerdi
Client:
BMW North America/BMW M
Executive Creative Director:
Paul Renner
Group Creative Director:
Marc Hartzman
Creative Director:
Aileen Calderon
Creative Director:
Rob Collignon
Copywriter:
Amy Lieberthal
Art Director:
Katie Willmann
Head of Production:
Jenny Read
Content Producer:
Daniel Roversi
Production Company:
Logan & Sons
Director:
Ben Conrad
Director of Photography:
Matthew Baker
Editor, The Armoury:
Kevin Osgood
Color, MPC:
Adrian Seery
Audio Mix:
Q Department
Industry
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