Creativity

BMW Takes Aspiring Teen Rockers on the Road -- in a Minivan

Feelgood Ad From Germany Promotes Series 2 Gran Tourer

Published on Jun 30, 2015

Editor's Pick

How do you make the family-oriented minivan cool? BMW has attempted to solve this problem by turning one into the vehicle for an aspiring family rock group.

In this feelgood spot from Germany, director Martin Werner of Czar depicts a family of teens and arguably the raddest dad ever, who form a rock group and take to the road in their BMW 2 Series Gran Tourer. The encouraging, but also long-suffering father is the hero here, teaching his kids to play, enduring loud drumming sessions and driving them around to gigs -- giving the soccer mom a run for her money.

The tagline for the ad, by Serviceplan Hamburg, is "Rev up your family."

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About

Credits

Date
Jun 30, 2015
Agency:
Serviceplan Hamburg
Client:
BMW
Director:
Martin Werner
DOP:
Martin Ruhe
Steady Operator:
Karsten Jacobsen
Production Design:
Michelle Derrick
Production Company:
Czar
Executive Producer:
Thorne Mutert
Producer:
Rahel Klemperer
Agency:
Serviceplan International, Hamburg
Agency Producer:
Sandra Niessen
Executive Creative Director:
Maik Kähler
Creative Director:
Kolja Danquah
Editor:
Peter Brandt
Colorist:
Daniel De Vue
VFX Artist:
Christoph Schröer
Postproduction Company:
Harvest Digital Agriculture GmbH, Hamburg
Sound:
German Wahnsinn, Hamburg
Music:
AC/BC
Service Production:
Partners Film, Toronto, CA
Producer:
Shannon Barnes
Head of Production:
Sandy Kelly
Director's Assistant:
Matty McKane

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