BMW South Africa: Interactive Video Projection

Big screen driving.

Published on Jan 18, 2012

Editor's Pick

To promote the BMW 1 Series in South Africa, digital agency iLogic projected an interactive racing game onto buildings and scaffoldings in major cities over eight nights and let consumers take part in playing on the huge, 108 square meter screen. Promoters on the ground helped participants enter their Facebook details via a Galaxy Pad, used afterwards as a steering wheel to race with. Results were posted to the BMW1 Series fan page on Facebook, as well as the racer's personal profile.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jan 18, 2012
BMW South Africa

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.