Creativity

BMW Sweden: Vagvisarna

A car within Maps.

Published on Aug 30, 2012

Editor's Pick

With all these car promos, it's probably easier to win a car by clicking around on the Internet than to actually save up money to buy one. After Pfaff Auto in Toronto announced it would give away an Audi A4 through a "Tweet Race," Jung von Matt and BMW Sweden have launched a campaign that hides an all new BMW 3-series Touring on Google Maps in Sweden.

Swedish users only, unfortunately. Log in with your Facebook account and start looking for the car.

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About

Credits

Date
Aug 30, 2012
Agency:
Jung von Matt Stockholm
Client:
BMW Sweden

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