Creativity

BMW: The Incident

Cars to save a plane.

Published on Jun 26, 2012

Editor's Pick

BMW and Interone China present 'The Incident,' a film that shows off the X5M and X6M cars by ejecting them through a tumbling military transport plane whose engine has failed.

That thin plot device aside, it's a fun, Hollywood-ized way to show off the driving capabilities of the new models.

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About

Credits

Date
Jun 26, 2012
Agency:
Interone China
Client:
BMW
Production Company:
Contra Productions
Production Company:
Weareflink
ECD:
Maik Lutze
EP:
Andreas Lampe
EP:
Hans Dornseif
Director:
Weareflink
Director of Photography:
Roman Jakobi
Editor:
Claudia Kiesling
Post Edit:
Nina Ning
3D Artist:
Alex Heyer
3D Artist:
Jaclyn Stauber
3D Artist:
Lasse Clausen
3D Artist:
Philipp von Preusschen
3D Artist:
Sebastian Mayer
Music Production:
Supreme Music
Art Direction:
Arthur Li
Art Direction:
Andreas Sundgren
Design:
Oscar Zhang
Design:
Jacob Wei
Copy:
Yanan Sun

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