Creativity

BMW: The Ramp

The tiny town of Oberpfaffelbachen, Bavaria is dead set on one thing, according to documentarian Jeff Schultz:launch the new 1 Series to America. Of course, this involves building a coloss

Published on Apr 11, 2008

Editor's Pick

The tiny town of Oberpfaffelbachen, Bavaria is dead set on one thing, according to documentarian Jeff Schultz:launch the new 1 Series to America. Of course, this involves building a colossal ramp, filming a 37 minute special about it and, eventually, spreading the word via a dedicated site, a Facebook fan page and a Rampenfest Cafe Press merch outlet.

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Credits

Date
Apr 11, 2008
Agency:
GSD&M Idea City
Group Creative Director:
David Crawford
Group Creative Director:
Mark Ray
Client:
BMW
Creative Director:
Allen Hannawell
Creative Director:
Matt Davis
Art Director:
Scott Brewer
Copywriter:
Ryan Carroll
Agency Producer:
Aaron Kovan
Interactive Producer:
Paul Gallardo
Interactive Artist:
Homero Cavazos
Production Company:
Paranoid US
Director/Co-Creator:
The Vikings
Executive Producer:
Phillip Detchmendy
Executive Producer:
Claude Letessier
Head of Production:
Cathleen O’Conor
Line Producer:
Helmut Buckle
Director of Photography:
Felix Leiberg
Editorial Company:
Paranoid US
Editor:
Justin Fong
Editor:
The Vikings
Visual Effects:
Mikros Image
Visual Effects Executive Producer:
Jean-Lin Roig
Visual Effects Line Producer:
Sarah Cauchois
Visual Effects Creative Director:
Julien Meesters
CG Artist:
Thomas Mouraille
CG Artist:
Benjamin Lenfant
CG Artist:
Olivier Mitonneau
CG Artist:
JÃ'©rÃ'´me Martinez
Flame Artist:
Guillaume Pondard
Flame Artist:
Nicolas Martinez
Colorist:
SÃ'©bastien Mingam
Sound Design/Mix:
Paranoid Sound
Sound Designer/Mixer:
Michael Baird
Sound Editor:
Mark Server
Sound Producer:
Allie Fitz

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