Creativity

BMW Takes You Home for the Holidays in Time-Traveling, Heartwarming Spots

Films by KBS Show Families Making the Same Journey Through the Years

By Alexandra Jardine. Published on Nov 08, 2017

Editor's Pick

BMW demonstrates that car brands can do heartwarming holiday ads too, with a campaign that shows families traveling home for the holidays over the years.

Two 30-second TV and two extended digital spots evoke how a trip home can also represent a trip back in time. One, seen here, showing a young couple and their growing family, the other centering on a mother and son, they show the families taking the same "road home" year after year, their journeys intercut with family photos--of births, graduations, celebrations, vacations--that give the viewer a snapshot of their changing lives. The endline is: "Times change. The road home stays the same."

The spots were directed by MJZ's Hoffman / Metoyer for KBS, and are running in the U.S. from now until early next year.

The spots break following recent news that BMW put its creative account up for review, with KBS invited to defend.

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About

Credits

Date
Nov 08, 2017
Agency:
KBS
Client:
BMW
Global Chief Creative Officer:
Patrick Scissons
Executive Creative Director:
Chris Polychronopoulos
Associate Creative Director:
Nigel Gross
Associate Creative Director:
Benjamin Cascella
Art Director:
Jae Sung Jung
Copywriter:
Simon Dolsten
Head of Production:
Madison Wharton
Senior Producer:
Daniel Roversi
Group Business Lead:
Socrates Papazoglou
Business Director:
Keisha Townsend
Account Executive:
Sydney Shatsky
Executive Director of Content Affairs:
Matt Friday
Strategy Director:
Timothy Wilson-Brown
Associate Strategy Director:
Steve Gorski
Production Company:
MJZ
Director:
Hoffman
Director:
Metoyer
Director of Photography:
Lol Crawley
Executive Producer:
Eriks Krumins
Line Producer:
Mark Hall
Editorial Company:
Rock Paper Scissors
Editor:
Biff Butler
Assistant Editor:
Alex Liu
Executive Producer:
Eve Kornblum
Producer:
Taylor Colbert
Music Company:
Motive Music
Composer:
Jeremy Adelman
Creative Director:
Jeremy Adelman
Orchestration:
Score A Score
Executive Producer:
Jordan Passman
Executive Producer:
Jake Weinreb
Orchestrator:
Joachim Horsley
Audio Mix:
Sound Lounge
Audio Mixer:
Rob Sayers
Executive Producer:
Mike Gullo
Producer:
Liana Rosenberg
Color:
MPC
Colorist:
James Tillett
Executive Producer:
Nick Haynes
Producer:
Jenna Gabriel
Finishing:
MPC
Lead Flame Artist:
Bilali Mack
Executive Producer:
Nick Haynes
Producer:
Paulina Salazar

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