BMW: This is Not an SUV

The SUV backlash is well underway, of course, and the monsters sure get a good pounding in this print campaign from GSD&M. But if the new BMW X3 looks like an SUV, it's actually an SAV, as far as BMW is concerned

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The SUV backlash is well underway, of course, and the monsters sure get a good pounding in this print campaign from GSD&M. But if the new BMW X3 looks like an SUV, it's actually an SAV, as far as BMW is concerned
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About

Credits
Date
Oct 26, 2006
Group Creative Director:
Mark Ray
Copywriter:
Michael Buss
Art Director:
Mark Peters
Photographer:
Igor Panitz
Art Buyer:
Shannon McMillan
Group Creative Director:
David Crawford
Client:
BMW
Agency:
GSD&M
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