Creativity

BMW: This is Not an SUV

The SUV backlash is well underway, of course, and the monsters sure get a good pounding in this print campaign from GSD&M. But if the new BMW X3 looks like an SUV, it's actually an SAV, as far as BMW is concerned

Published on Oct 26, 2006

Editor's Pick

The SUV backlash is well underway, of course, and the monsters sure get a good pounding in this print campaign from GSD&M. But if the new BMW X3 looks like an SUV, it's actually an SAV, as far as BMW is concerned

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About

Credits

Date
Oct 26, 2006
Group Creative Director:
Mark Ray
Copywriter:
Michael Buss
Art Director:
Mark Peters
Photographer:
Igor Panitz
Art Buyer:
Shannon McMillan
Group Creative Director:
David Crawford
Client:
BMW
Agency:
GSD&M

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