Creativity

BMW Debuts an Interactive Live-Action Adventure on Periscope

'Whatsnext' Campaign from KBS Lets Viewers Control the Moves of Travelers in an X1

By Ann-Christine Diaz. Published on Oct 28, 2015

Editor's Pick

Earlier this month, KBS launched BMW's M2 on Periscope, and now, the agency returns to debut what it bills as the brand's first interactive live-action adventure on the platfrom.

The "Whatsnext" campaign is running now on BMW's Periscope channel and invites viewers to steer the moves of pro rock climber Alex Honnold and National Geographic photographer Jimmy Chin as they take a day-long road trip in a BMW X1.

The pair has set out together in the vehicle and will eventually come to a fork in the road, where Periscope followers will be able to help them decide which path they take and how their adventure will unfold.

Mr. Chin and Mr. Honnold will also be documenting their trip on social media. On Twitter, viewers can track them at @jimkchin and @AlexHonnold and on Instagram, they can see the journey unfold at jimmy_chin and alexhonnold.

BMW fans can watch it all on the brand's Periscope/Twitter channel @BMWUSA.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 28, 2015
Agency:
KBS New York
Client:
BMW
Digital Innovations Manager:
Peter Harmata
Vice President of Marketing:
Trudy Hardy
Co-Chief Creative Officer:
Jonathan Mackler
Co-Chief Creative Officer:
Dan Kelleher
Executive Creative Director:
Paul Renner
Creative Director:
Aileen Calderon
Junior Copywriter:
Chris Wernikowski
Junior Art Director:
Tom Belmonte

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.