Creativity

BNP Paribas: Hello Bank Behind the Scenes

BNP Paribas introduces 'Hello Bank!' with a stunt in collaboration with the Czech National Symphony Orchestra

Published on May 21, 2013

Editor's Pick

Publicis Conseil introduces BNP Paribas' "Hello Bank!" which claim to be Europe's first fully-digital mobile bank, with a smart orchestra stunt. Created in collaboration with master production company B-Reel and the Czech National Symphony Orchestra, the campaign brought together the talents from the musical and tech world for a one-of-a- kind performance by the orchestra, that showed just what you could do with just your mobile phone. Taped during a performance in Prague, and led by conductor Libor Pesek, the orchestra's 60 musicians put aside their instruments for a special performance of "Carmen."

While it might look staged, the agency also released a behind-the-scenes video showing just how the phones and tablets were hooked up to 227 different interfaces, and linked together via WiFi.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 21, 2013
Agency:
Publicis Conseil
Client:
BNP Paribas

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.