BNP Paribas: Hello Bank Behind the Scenes

BNP Paribas introduces 'Hello Bank!' with a stunt in collaboration with the Czech National Symphony Orchestra

Published on

Editor's Pick

Publicis Conseil introduces BNP Paribas' "Hello Bank!" which claim to be Europe's first fully-digital mobile bank, with a smart orchestra stunt. Created in collaboration with master production company B-Reel and the Czech National Symphony Orchestra, the campaign brought together the talents from the musical and tech world for a one-of-a- kind performance by the orchestra, that showed just what you could do with just your mobile phone. Taped during a performance in Prague, and led by conductor Libor Pesek, the orchestra's 60 musicians put aside their instruments for a special performance of "Carmen."

While it might look staged, the agency also released a behind-the-scenes video showing just how the phones and tablets were hooked up to 227 different interfaces, and linked together via WiFi.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 21, 2013
Agency:
Publicis Conseil
Client:
BNP Paribas
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age