Creativity

BNP Paribas Trains Tennis Star Tsonga Using Twitter

Fans can challenge player with tennis shots ahead of French Open

Published on May 16, 2013

Editor's Pick

To tie in with its sponsorship of the French Open tennis championship, BNP Paribas is launching a campaign where tennis fans can "train" France's no 1 player Jo-Wilfried Tsonga via Twitter.

The bank worked with We Are Social's French office on the activity, which encourages fans to visit theTweet and Shoot website and log in via Twitter. They can drag and drop a tennis ball on a virtual on-screen tennis court to adjust the positioning of their shot to challenge Tsonga. The user's shot is then encoded as a hashtag and placed into a tweet from them, to which they can add a personal message to Tsonga. On May 23, at 4pm GMT, Tsonga will take to the tennis court and take on the shots fired at him by an on-court robot, connected to the internet and Twitter via 3G. it will select users' tweets at random and fire tennis balls at Tsonga, with the event live-streamed on the site. Fans can also enter a prize draw to become one of Tsonga's "VIP Twitter Trainers", who get a guarantee that their shots will be fired.

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About

Credits

Date
May 16, 2013
Agency:
We are Social - France
Client:
BNP Paribas

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