The classic rock ballad "Beth," the highest charting tune of cosmetically-masked music legends Kiss, had ridiculously boring origins--or so goes the tale imagined by Crispin Porter + Bogusky Miami ECD Bob Winter (the man behind A-B's famous "Real Men of Genius" campaign) and Anonymous Content director Brian Billow. Here, bandmember Peter Criss finds it hard to get down to his songwriting, thanks to interruptions from his wife Beth, who constantly calls into the studio about quotidian matters. Turns out, she proves to be the ultimate muse.
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