These Annoying Millennials Actually Have an Important Message for You

Seventh Generation and 72andSunny Do Switcheroo to Promote Bobble Bottle Brand

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Editor's Pick

This new ad for Seventh Generation, created out of the brand's newly appointed agency 72andSunny, features scenes of the kind of free-wheeling, life-loving beautiful Millennials that have descended on advertising like a pestilent swarm -- so much so that perhaps you'd be tempted to click away or change the channel very, very quickly. But on closer examination, you'll realize it's a fake promo for a faux bottled-water brand, Once. As the young people in the ads drink away and have a ball with piles of the brand's empty vessels, a sarcastic voiceover belies the ad's real message:

Once is now. Once doesn't think twice. Once never looks back, never thinks ahead. Once knows the world's just a theme park that closes tomorrow. That's why we drink tomorrow today. No consequences, no regrets. Someone else can clean up our mess while we live for Once. Who gives a sh*t about the future? At least we're hydrated.

The ad then segues to the lines, "Time to end single use plastics. #endthetrend," after which Seventh Generation's reusable bottle, Bobble, takes center stage on screen.

Read more about the effort on Adage.com.

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About

Credits
Date
Nov 18, 2015
Agency:
72andSunny
Client:
Bobble
Executive Creative Director:
Guillermo Vega
Lead Writer:
Matthew Carey
Lead Designer:
Wei Wei Dong
Senior Designer:
Nicole Karalekas
Senior Writer:
Rosswell Saunders
Jr. Writer:
Ben Wiley
Jr. Designer:
Brandon Mai
Jr. Creative Technologist:
Tim Grover
Jr. Writer:
Colin Frawley
Director of Production:
Lora Schulson
Producer:
Jenny Jones
Managing Director:
James Townsend
Brand Director:
Lauren Smith
Brand Manager:
Jonathan Weiss
Strategist:
Carol Chan
Business Affairs Director:
Julie Balster
Business Affairs Manager:
Laura Fraser
CMO:
Joey Bergstein
Marketing Director:
Brian Berklich
Associate Brand Manager:
Danielle Passingham
Production Company:
Cap Gun Collective
Director:
Mike Warzin
Executive Producer:
Jason Botkin
Producer:
Robert Mooring
DP:
Alex Disenhof
Editorial:
Lost Planet
Editor:
Kim Dubé
Executive Post Producer:
Krystn Wagenberg
Post Producer:
Casey Cayko
Finishing:
Black Hole
Flame Artist:
Tim Farrell
Graphics:
Reginald Butler
Producer:
Tim Vierling
Telecine:
Company 3
Colorist:
Tom Poole
Producer:
Clare Movshon
Music Supervision:
Music and Strategy
Executive Producer:
Jenn Johnson
Sound:
Sound Lounge
Mixer:
Rob Sayers
Producer:
Mike Gullo

See more credits

Category
Industry
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