BOLI: Painted Cows

Field marketing.

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Icelandic beer brand Boli (the name translates as "bull") got around a ban on beer advertising with a non-traditional guerilla stunt - branding cows with its logo. The cows were painted by Icelandic agency EnnEmm and left in their natural setting.

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Date
Oct 17, 2012
Client:
BOLI
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