Creativity

Bonds: Design Your Own L.E. Underpants

What undies would you like to wear today?

Published on Aug 10, 2011

Editor's Pick

Aussie underwear maker Bonds wants you to create your own underpants. By uploading a pic from Facebook, your computer, or via Instagram, you can enter your design.

Three winning designs will be picked and then turned into limited edition products to be sold in Australia. The promotion is part of the company's celebration for its launch of a new line of mesh and microfiber hipsters. There's also a sizzling ad to accompany the promotion.

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About

Credits

Date
Aug 10, 2011
Agency:
Holler
Client:
Bonds
Creative Director:
Richard Morgan
Art Director:
Claus Strangl
Copywriter:
Tony Wild
Designer:
Ben Thayer
Tech Team:
Matt Stone
Tech Team:
Gokhan Tank
Tech Team:
Paul Mcilwaine
Tech Team:
Jo Cooper

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