Creativity

Bonnier Fastigheter: Nice to Meet You

Meet and greet.

Published on Dec 19, 2011

Editor's Pick

B-Reel has worked with agency Abby Norm and real estate company Bonnier Fastigheter to create Nice To Meet You, an interactive art project aimed at the community of Hornstull, Stockholm.

Bonnier is working on some reconstruction in Hornstull that could potentially inconvenience people the neighborhood, so decided to do something to encourage meetings and group gatherings in the community. The installation consists of five big screens covering the wall of a tunnel. The people that pass through can affect the content (depicted as a living forest), in particular by having "meetings" with their body movements in front of a main screen equipped with a Microsoft Kinect unit. When two people are simultaneously registered by the Kinect and get close enough they will breed a meeting represented by a visual symbol in the forest.

People can also interact with the project via posting to Twitter, Google+, and Facebook, which will provide content to add to the constant growth of the forest.

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About

Credits

Date
Dec 19, 2011
Agency:
Abby Norm
Agency:
B-Reel, Stockholm
Client:
Bonnier Fastigheter

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