Bonnier Fastigheter: Nice to Meet You

Meet and greet.

Published on Dec 19, 2011

Editor's Pick

B-Reel has worked with agency Abby Norm and real estate company Bonnier Fastigheter to create Nice To Meet You, an interactive art project aimed at the community of Hornstull, Stockholm.

Bonnier is working on some reconstruction in Hornstull that could potentially inconvenience people the neighborhood, so decided to do something to encourage meetings and group gatherings in the community. The installation consists of five big screens covering the wall of a tunnel. The people that pass through can affect the content (depicted as a living forest), in particular by having "meetings" with their body movements in front of a main screen equipped with a Microsoft Kinect unit. When two people are simultaneously registered by the Kinect and get close enough they will breed a meeting represented by a visual symbol in the forest.

People can also interact with the project via posting to Twitter, Google+, and Facebook, which will provide content to add to the constant growth of the forest.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Dec 19, 2011
Abby Norm
B-Reel, Stockholm
Bonnier Fastigheter

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.