Bonniers Konsthall: Don't Be A Tourist

Get there before the locals.

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Editor's Pick

DDB Stockholm continues with its quirky campaigns for art gallery Bonniers Konsthall with this outdoor campaign inviting tourists to discover something Swedish before the Swedes do. The brand specializes in exclusions to highlight that it's 'not for everyone': previous efforts have included The Uninvited, an invitation you could only pass to someone else, and Max 99 people, an event which would be cancelled if more than 99 people responded.

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Jun 25, 2012
DDB Stockholm
Bonniers Konsthall
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Daniel Vaccino
Art Director:
Lisa Vaccino
Senior Designer:
Daniel Lofvenborg
Production Leader:
Charlotte Zetterström
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