Creativity

The Non-Loneliness Of The Long Distance Female Traveler

Booking.com's Latest Ad Is One For The Ladies

Published on Apr 28, 2014

Editor's Pick

Boyfriends may disapprove: Booking.com's latest spot in its campaign by Wieden + Kennedy Amsterdam focuses on the female solo traveler. The theme is that while she may love her boyfriend, sometimes a holiday without him has a lot to offer -- for example, he may not share her love of horseriding, seafood or the beach. Filmed again by Traktor in the same kooky, energetic style as previous efforts, it's definitely one for the ladies. There's also hard research behind it; according to a report done by Booking.com, 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

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About

Credits

Date
Apr 28, 2014
Agency:
Wieden + Kennedy Amsterdam
Client:
Booking.com
Excecutive Creative Director:
Eric Quennoy
Excecutive Creative Director:
Mark Bernath
Creative Director:
Genevieve Hoey
Creative Director:
Zach Watkins
Art Director:
Kia Heinnen
Copywriter:
Zoe Hawkins
Head of Broadcast Production:
Erik Verheijen
Broadcast Producer:
Elissa Singstock
Production Company:
Traktor
Director:
Traktor
DOP:
Bojan Bazelli
Producer:
Rani Melendez
Editing Company:
Ed Line at Final Cut
Audio Post:
Grand Central
Sound Design:
Raja Seghal
Music Company:
ABOMB London
Post Production:
MPC Amsterdam
Colorist:
Jean Clement Soret
VFX Producer:
Julie Evans
Media Agency:
W+K New York

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