Booking.com Tries to Turn Your New Year's Resolutions Into Reservations

'Resolution Translator' App Promises to Find the Right Trip for You

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As well as being the month for making New Year's Resolutions, January is one of the peak times of year to book a vacation. Travel site Booking.com has decided to combine the two with the Resolution Translator, an online and mobile app that "translates" your resolutions.

Simply type in what you want to do in 2016, and the tool suggests a suitable break, although perhaps with a little twist. For example, if you want to get fit, it might suggest a safari in Cape Town to work out those muscles, rather than a running holiday. You can share the result on social media. It's not completely foolproof -- typing in that you want to write a book receives the answer "is napping a hobby too?" -- but it's a fun idea that should at least get you thinking about what kind of vacation you might take this year.

Wieden & Kennedy Amsterdam created the campaign, with StinkDigital working on the Resolution Translator. W&K also made a movie-style trailer, seen here, to promote it.

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About

Credits
Date
Jan 05, 2016
Agency:
Wieden + Kennedy Amsterdam
Chief Marketing Officer:
Pepijn Rijvers
Client:
Booking.com
Head of Brand:
Manuel Douchez
Brand Communications Director:
Andrew Smith
Digital Brand Director:
Ash Choudhury
Senior Brand Communications Manager:
Diana Marcela Agudelo Hernandez
Senior Digital Brand Manager:
Luis Ortiz
Brand Specialist:
Robert Schreuders
Media Planning Director:
Anoeska van Leeuwen
Media Planner:
Kelly Lee
Media Specialist:
Marie Lootvoet
Head of Social Media:
Julian Poole
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Genevieve Hoey
Creative Director:
Sean Condon
Art Director:
Jeffrey Lam
Copywriter:
David Neevel
Head of Broadcast Production:
Joe Togneri
Director of Interactive Production:
Kelsie Van Deman
Broadcast Producer:
Chayenne de Witte
Interactive Producer:
Matthew Ravenhall
Strategic Planner:
Emma Wiseman
Communications Planner:
Josh Chang
Group Account Director:
Blake Harrop
Account Director:
Aitziber Izurrategui
Account Manager:
Caroline-Melody Meyer
Head of Design:
Joe Burrin
Designer:
Thomas Payne
Project Manager:
Jackie Barbour
Project Manager:
Stacey Pruden
Business Affairs:
Emilie Douque
Production Company:
Brenninkmeijer & Isaacs
Director:
Camille Herren
DOP:
Marc de Meijer
Producer:
Yvonne Knook
Executive Producer:
Jelani Isaacs
Editing Company:
W+K Amsterdam
Editor:
Quentin van den Bossche
Audio Post:
Wave Amsterdam
Sound Designer/Mixer:
Alex Nicholls-Lee
Studio Producer:
Mirjam Gevers
Studio Producer:
Ben Tomlin
Artist / Title:
Epic Hunger Resolutions
Music Company:
Amp.Amsterdam - Music Consultancy and Music Licensing
Post Production:
Glassworks Amsterdam
Flame Lead:
Morten Vinther
Flame:
Kyle Obley
Flame Assist:
Hugo Rodriquez
Grading:
Matt Hare
Producer:
Jane Bakx
Interactive Production Company:
Stinkdigital

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