Has All The Hotels You Want, Including the Haunted Ones

Wieden & Kennedy Amsterdam Helps You Get Into the Spirit

Published on

Editor's Pick

It's almost Halloween -- and what better way to celebrate than to book a room in one of America's famous haunted hotels? Wieden & Kennedy Amsterdam and travel booking site goes beyond the light humor that marked prior campaigns with a new spot set in the Queen Anne Hotel in San Francisco, a hotel that was formerly a school, known to be haunted by its headmistress, Miss Mary.

A pretty terrifying piece, the spot is filmed just like a scary-movie trailer -- which makes it a nice fit for a media partnership with Fandango that will align it with trailer searches and movie ticket purchases. Movie theaters will also screen the spot during the pre-show.

The campaign also features six other hotels in movie-style posters hand-painted by Akiko Stehrenberger. They will be placed in movie theater lobbies at the end of the month.

And starting Friday, customers can search for haunted properties on -- whether "Pyscho" or "The Shining" is more to their taste.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 18, 2013
Wieden + Kennedy Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Zach Watkins
Creative Director:
Gen Hoey
Art Director:
Craig Williams
Zach Watkins
Head of Production:
Erik Verheijen
Agency Producer:
Elissa Singstock
Art Buyer:
Maud Klarenbeek
Digital Producer:
Matthew Ravenhall
Production Company:
Concrete Films
Mark Bernath
Maxime Alexandre
Hani Salim
Editing Company:
Wieden + Kennedy
Julien Maingois
Audio Post:
Grand Central Recording Studios
Sound Designer/Mixer:
Raj Sehgal
Post Production:
MPC Amsterdam
Lise Prud'Homme
Gerben Molenaar
Akiko Stehrenberger
Helene Polverelli
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age