Creativity

Booking.com Turns Your Summer Photos Into Crazy GIFs

Brand Is Asking for 'Jealousy-Inducing' Snapshots

By Alexandra Jardine. Published on Aug 24, 2015

Editor's Pick

Booking.com is working with well-known GIF artists to turn people's best summer snapshots into crazy GIFs, in a digital campaign to celebrate the last days of summer.

The Dutch travel site says it is looking for "infinity pool dives, epic views, road trip mayhem, enviable hammocks -- anyone with a jealousy-inducing summer photo." To submit photos, people can tag a photo on Instagram or Twitter with #WingItYeah or upload an image in response to a Booking.com Facebook post. GIF artists including Cari vander Yacht, Chris Timmons, Justin Gammon and James Kerr will work on the best photos of the day and they will be posted on Booking.com's WingIt site (launched earlier this summer alongside its WingIt TV campaign). The campaign, by Wieden & Kennedy Amsterdam, continues each day until September 3.

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About

Credits

Date
Aug 24, 2015
Agency:
Wieden + Kennedy Amsterdam
Chief Marketing Officer:
Pepijn Rijvers
Client:
Booking.com
Head of Brand:
Manuel Douchez
Brand Communications Director:
Andrew Smith
Brand Specialist:
Robert Schreuders
Social Media Product Owner:
Julian Poole
Media Planning Director:
Anoeska van Leeuwen
Media Manager:
Kelly Lee
Media Specialist:
Marie Lootvoet
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Genevieve Hoey
Creative Director:
Sean Condon
Art Director:
Jeffrey Lam
Art Director:
Kia Heinnen
Copywriter:
Jake Barnes
Director of Interactive Production:
Kelsie Van Deman
Interactive Producer:
Matthew Ravenhall
Strategic Planner:
Emma Wiseman
Communications Planner:
Josh Chang
Group Account Director:
Jordi Pont
Group Account Director:
Marcos Da Gama
Account Director:
Aitziber Izurrategui
Account Manager:
Caroline-Melody Meyer
Head of Design:
Joe Burrin
Designer:
Thomas Payne
Project Manager:
Stacey Prudden
Business Affairs:
Kacey Kelley
GIF Artist:
Cari van der Yacht
GIF Artist:
Chris Timmons
GIF Artist:
Justin Gammon
GIF Artist:
James Kerr
Social Listen and Response Team:
AKQA LONDON

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