Creativity

Boost: Saff and Jen

Not much, says new Boost campaign via The Monkeys

Published on Jun 13, 2013

Editor's Pick

What’s the difference between a restrictive phone plan and (what some believe to be) an imminent zombie apocalypse? New South Wales-based creative agency, The Monkeys, argues that there isn’t much of one in the “Stay Living” campaign it just launched for Boost Mobile Australia.

At its core are three short films: Saff and Jen, Ben, and Mary featuring popular Aussie bloggers and vloggers Kimmi Smiles and Lounda Maroun. The gory videos feature different characters fearlessly -- almost disinterestedly -- slaying the undead in order to complete everyday tasks: grocery shopping, picking up some gas, and stopping by the office. Boost hoped to target Gen Y-ers who want the flexibility afforded by an unlimited prepaid plan. In the age of The Walking Dead and the upcoming World War Z, this ad couldn’t have been timed any better.

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About

Credits

Date
Jun 13, 2013
Agency:
The Monkeys
Chief Creative Officer:
Justin Drape
Client:
Boost
Executive Creative Director:
Micah Walker
Digital Creative Director:
Jay Gelardi
Art Director:
Oksana Valentelis
Copywriter:
Henry Kember
Head of Broadcast Production:
Thea Carone
Broadcast Producer:
Jade Wannell
Production Company:
Revolver
Director:
Matt Devine, The Glue Society
Executive Producer/Managing Director:
Michael Ritchie
Producer:
Adrian Shapiro
Editing:
Dan Lee
VFX Supervisor:
Nicholas Pon, Fin Design
Composers & Sound Design:
Nylon

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