Mother and 17, the Boots-owned cosmetics brand, launch the next phase of the "Music to Make Up To" campaign, which associates the brand with new music by linking up with 17 artists and bands.
The first collaboration was for a line of nailpolish. The new one, "Tonight We're Going Out," is a specially commissioned song which highlights the benefits of the brand's new volumizing mascara. Performed by London-based artist Mercedes, the interactive music video for the song is like a Tumblr, where you have to scroll through images of people getting ready for a big night out, all set to the beat.
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