Creativity

Boots: 17 Make-Up Songs --

Let's all get ready with some tunes.

Published on Jul 19, 2012

Editor's Pick

Mother and 17, the Boots-owned cosmetics brand, launch the next phase of the "Music to Make Up To" campaign, which associates the brand with new music by linking up with 17 artists and bands.

The first collaboration was for a line of nailpolish. The new one, "Tonight We're Going Out," is a specially commissioned song which highlights the benefits of the brand's new volumizing mascara. Performed by London-based artist Mercedes, the interactive music video for the song is like a Tumblr, where you have to scroll through images of people getting ready for a big night out, all set to the beat.

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About

Credits

Date
Jul 19, 2012
Agency:
Mother
Client:
Boots
Prod. Co.:
Social Club
Producer:
Pernilla Eriksson
Editor:
Stopp
Post-production:
Stopp
Post-production:
La Machine
DOP:
Erik Sohlström
Typographer:
Hana Tanimura
Web Production:
Amir Ossanloo
Web Production:
Stopp

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