Creativity

Boots' Christmas Ad Is All About Sisterly Love

First Holiday Work From Ogilvy for the U.K. Retailer

By Alexandra Jardine. Published on Nov 16, 2017

Editor's Pick

U.K. retailer Boots focuses on the relationship between two sisters in its holiday ad this year, the first from recently-appointed agency Ogilvy London.

It's not the only retailer to choose sisterly love as its creative theme: House of Fraser's ad also featured a pair of siblings growing up through the years. However, despite the similarities, this one seems more poignant, perhaps thanks to its choice of music, the 1980s hit "Only You" by Yazoo (known as Yaz in the U.S.). The vignettes also show that life has had its ups and downs: a scene of the two sisters as young girls has them sitting in the back of the car as their parents have an argument, and later on they're arguing and fighting as well as hugging, dancing and hanging out together.

The nostalgia is framed by scenes of the present-day with one sister giving another a gift. The other asks: "How did you know?" The tagline of the ad is "Show them you know them."

The ad is also notable in that it includes 11 products popular in the past at Boots in some of the scenes from decades prior, like Seventeen Parma Violet Nail Polish and Natural Collection Banana Moisturising Cream Bath.

Benito Montorio at Pulse directed the film, which stars two real-life sets of sisters in the roles.

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About

Credits

Date
Nov 16, 2017
Agency:
Ogilvy London
Chief Creative Officer:
Mick Mahoney
Client:
Boots
Creative Team:
Andy Forrest
Creative Team:
Nicola Wood
Agency Producer:
Rachel Hough (Hogarth)
Agency Production Assistant:
Emma Griffin (Hogarth)
Account Team:
Ben Skelsey
Account Team:
Stuart Lundy
Account Team:
Kathryn Smith
Account Team:
Daniella Allard
Account Team:
Alice Duston
Planning Team:
Heather Alderson
Media Planning & Buying:
David Munt
Media Planning & Buying:
Greg Patterson
Media Planning & Buying:
Sam Fowler
Media Planning & Buying:
MediaCom
Production Company:
Pulse Films
Managing Director:
James Sorton
Director:
Benito Montorio
Director of Photography:
Daniel Landin
Producer:
Chris Harrison
Costume Designer:
Edwin K Gibbon
Key Actor:
Karen McGarrity
Key Actor:
Kathleen McDermott
Key Actor:
Ella Morrison
Key Actor:
Eve Morrison
Key Actor:
Mhairi Waddell
Key Actor:
Megan Holgate
Key Actor:
Harriet Slater
Key Actor:
Seren Whyte
Sound Designer:
Henning Knoepfel
Sound Designer:
Soundtree
Music Arranged By:
Luis Almau
Music Arranged By:
Soundtree Music Limited
Music Produced By:
Luis Almau
Music Produced By:
Peter Raeburn
Music Produced By:
Soundtree Music Limited
Original Music Written By:
Vince Clark
Vocals:
Alison Moyet
Music Supervision:
Soundtree Music
Music Supervision:
Native Music
Editor:
Jonnie Scarlett
Editor:
The Quarry
Post Production:
Grammercy Park Studios
Colorist:
Daniel De Vue
Colorist:
Glassworks

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