Santa Wears A Hoodie In Seasonal Campaign for Boots
Spot By Mother Aims To Encourage Wider Gift Giving
Published on Nov 11, 2013
Boots is the latest UK retailer to launch its Christmas campaign, this year featuring a young man in a red hoodie who looks like he's out to cause trouble, but is in fact a kind of teenaged Santa. The spot, by Mother London, shows him delivering presents to people who matter in his life, like the woman who gave him his first job and his school maths teacher. As well as challenging sterotypes, the ad is aimed at encouraging people to buy gifts for people other than friends and family. The ad was sent to Boots' loyalty card holders and released to its Facebook community last week ahead of it airing on TV.