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Santa Wears A Hoodie In Seasonal Campaign for Boots

Spot By Mother Aims To Encourage Wider Gift Giving

Editor's Pick
Boots is the latest UK retailer to launch its Christmas campaign, this year featuring a young man in a red hoodie who looks like he's out to cause trouble, but is in fact a kind of teenaged Santa. The spot, by Mother London, shows him delivering presents to people who matter in his life, like the woman who gave him his first job and his school maths teacher. As well as challenging sterotypes, the ad is aimed at encouraging people to buy gifts for people other than friends and family. The ad was sent to Boots' loyalty card holders and released to its Facebook community last week ahead of it airing on TV.
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About

Credits
Date
Nov 11, 2013
Agency:
Mother London
Client:
Boots (UK)
Production Company:
Sonny
Director:
Jeff Labbe
Production Company Producer:
Alicia Richards
Editor:
Sam Snead
Edit House:
Speade
Post:
MPC
Tags
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