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Borders: DIY DVD Packaging

The Los Angeles office of Crispin Porter + Bogusky has gotten into some unusual in-store packaging for a Borders DVD promotion. Part of a "buy four DVDs, get one free" deal, customers can assemble their own sets of DVDs and put them

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The Los Angeles office of Crispin Porter + Bogusky has gotten into some unusual in-store packaging for a Borders DVD promotion. Part of a "buy four DVDs, get one free" deal, customers can assemble their own sets of DVDs and put them in themed boxes available in the store. For instance, there's the Dysfunctional Family box set, whose recommended titles include Cousins, Mommie Dearest, Nothing in Common, So I Married an Ax Murderer and Raising Arizona. Then there's the Not Affiliated with Mensa box, featuring Dumb and Dumber, Biodome, Bill and Ted's Excellent Adventure, This is Spinal Tap and Palookaville. Crispin CD Tim Roper explains further: "People like box sets but they're tired of finding lame, prepackaged five-DVD sets like The John Travolta Action Pack
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About

Credits
Date
Feb 04, 2004
Artist:
Beck Krajcir
Copywriter:
Tim Roper
Copywriter:
Paul Johnson
Copywriter:
Robin Fitzgerald
Art Director:
Ben James
Art Director:
David Steinke
Creative Director:
Tim Roper
Executive Creative Director:
Alex Bogusky
Client:
Borders
Agency:
Crispin Porter + Bogusky Los Angeles
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