Bose is cashing in on Super Bowl fever with an interactive campaign in which it creates music tracks out of tweets about the Big Game.
Up until Super Bowl Sunday, fans who share their support for the Broncos or Panthers with the hashtag #LetsHearIt will get their tweets turned into tracks with a live band and singers, in different musical styles (including funk, gospel, country and even Norwegian Metal). The tracks will be recorded in Bose's music studio.
The campaign, dubbed FanTracks, was created by agency 360i. It is being supported on Bose's social channels, including a Bose-branded Tumblr.