Creativity

Bose New Zealand: Noise Reduction Headphones

It's all music, no lyrics, you might say, as noise-cancellation headphones get copy-cancellation ads from Saatchi & Saatchi in New Zealand. "While other brands boast about sound quality and style, these things are already synonymous with Bos

Published on Dec 21, 2006

Editor's Pick

It's all music, no lyrics, you might say, as noise-cancellation headphones get copy-cancellation ads from Saatchi & Saatchi in New Zealand. "While other brands boast about sound quality and style, these things are already synonymous with Bose," says creative Jay Benjamin. "By filtering out external noise, the consumer truly gets lost in a world of music, and we demonstrate this benefit in a simple and comedic way." Photography by New Zealand's Dean Zillwood, Zillwood.co.nz.

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About

Credits

Date
Dec 21, 2006
Creative Director:
Toby Talbot
Creative:
Cameron Harris
Creative:
Andy DiLallo
Creative:
Jay Benjamin
Photographer:
Dean Zillwood
Retoucher:
Denny Monk
Client:
Bose New Zealand
Executive Creative Director:
Mike O'Sullivan
Agency:
Saatchi & Saatchi Auckland

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