Creativity

Pizza Beardkin or Pizza Cake? Boston Pizza Lets You Choose Its Latest Innovation

Consumers Can Vote Online For 'Pizza Game Changers'

Published on Apr 24, 2014

Editor's Pick

Thought pizza was just a delicious pie? Think again. Pizza cake, a pizza car air freshener, pizza mints, a gas-powered pizza cutter and a pizza beardkin (a wearable napkin in the shape of a beard) are just some of the fun, crazy ideas for pizza innovations that Canada's Boston Pizza has come up with. The company is letting people vote online for which one they like best in a campaign dubbed "Pizza Game Changers" via agency Taxi, and it will introduce the item this summer.

Can't wait until then? Lucky for you, some of the items on the list, such as pizza burger sliders and pizza taco, are already menu items at Boston Pizza.

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About

Credits

Date
Apr 24, 2014
Agency:
TAXI Toronto
Client:
Boston Pizza

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