Pizza Beardkin or Pizza Cake? Boston Pizza Lets You Choose Its Latest Innovation

Consumers Can Vote Online For 'Pizza Game Changers'

Published on

Editor's Pick

Thought pizza was just a delicious pie? Think again. Pizza cake, a pizza car air freshener, pizza mints, a gas-powered pizza cutter and a pizza beardkin (a wearable napkin in the shape of a beard) are just some of the fun, crazy ideas for pizza innovations that Canada's Boston Pizza has come up with. The company is letting people vote online for which one they like best in a campaign dubbed "Pizza Game Changers" via agency Taxi, and it will introduce the item this summer.

Can't wait until then? Lucky for you, some of the items on the list, such as pizza burger sliders and pizza taco, are already menu items at Boston Pizza.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 24, 2014
TAXI Toronto
Boston Pizza
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age