Creativity

Bouygues Telecom: Facebook Flashback Book App

Updates, immortalized.

Published on Nov 17, 2010

Editor's Pick

To launch Bouygues Telecom's Facebook platform, DDB Paris created an app to help Facebook users remember their most precious moments on the site. Flashback Book allowed social networkers to create limited edition books based on their status updates and photos. Users could include up to ten friends and designate a timeframe of the content to be covered. The limited run of 1,000 books were gone within an hour of the promotion's launch.

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About

Credits

Date
Nov 17, 2010
Agency:
DDB Paris
Client:
Bouygues Telecom
Executive Creative Director:
Alexandre Herve
Copywriter:
Siavosh Zabeti
Copywriter:
Alexander Kalchev
Art Director:
Siavosh Zabeti
Art Director:
Alexander Kalchev
Strategic Planner:
Fabien Leroux
Development:
Perfect Fools

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