If you live outside of Scandinavia, you may not be familiar with Boxer, who happens to be the country's largest TV provider. The brand has launched a new campaign out of Saatchi & Saatchi Stockholm, "TV as You Want It," inviting viewers express how they think TV should be viewed. The new campaign, which starts today and runs through January 17, asks consumers to offer up their ideas on a special site boxer.se/beratta. Every single idea will be hand-written on a note an posted onto the ideas wall of Boxer headquarters.
After the campaign the top Boxer execs will consider each idea, and presumably, if they find a good one, they'll put it into action. To help promote the effort, the agency has also created this fun spot directed by Jens Sjogren of B-Reel illustrating a handful of these ideas. It shows a multi-room TV, "free" TV and others, all set to LRC's fun cover of Twisted Sister's "We're Not Gonna Take It."