Creativity

BP: Fueling the Future

BP returns to broadcast.

Published on Jul 01, 2011

Editor's Pick

BP recently returned to the broadcast airwaves with this feel-good spot promoting the brand's sponsorship of the London 2012 Olympics. Athletes are seen speeding through various backdrops as a VO announces the brand is "fueling the future." Is this enough, or too much, in light of last year's oil disaster?

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About

Credits

Date
Jul 01, 2011
Agency:
Ogilvy & Mather
Client:
BP
Director:
Chris Hewitt
Production Company:
Knucklehead
Producer:
Matthew Brown
Agency Producer:
Sally Miller
Executive Creative Director:
Will Awdry
Art Director:
Darren Urquhart
Copywriter:
Thomas Smith
Director of Photography:
Ekkehart Pollack
Editor:
Dan Sherwin
Post:
The Mill

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