'Don't Pity Me' Says a Mermaid-Like Paralympian Swimmer in BP's Latest Film

Trinidad & Tobago Athlete Shanntol Ince Appears Surrounded by a Shoal of Fish

Published on

Editor's Pick

BP's "Energy Within" series of films for the Olympics and Paralympics concludes with two more moving and gorgeously crafted films.

One film features Paralympic swimmer Shanntol Ince, who asks of viewers that, if they're going to pity her, pity her for having to get up early to train and for the sacrifices she makes to become a champion, rather than for the way she was born. Ince is seen leaving her house at dawn to train in her native Trinidad & Tobago, and eventually wading into the sea at sunset, where we see her suspended, mermaid-like, among a shoal of fish in a memsmerizing dream sequence.

The film, which like the previous efforts was produced by Psona Films and directed by Stewart Sugg, was shot on location, one of Trinidad & Tobago's biggest ever shoots. A dive pool was used for Ince's dream sequence, and the shoal of fish were created in post-production by Australia based marine CGI specialists Wildthings.

Another spot centers on U.K. Paralympic sprinter Richard Whitehead, who's captured plunging into an ice bath after taking a run along the river in his home town of Nottingham. He explains how he'd prepared to give up all his medals and achievements if only to inspire others.

Previous films in the series have featured German paralympic athlete David Behre, and British Olympians Jessica Ennis-Hill and Lizzie Armistead. Altogether, it's been an inspiring series that has tried hard to delve into what makes these athletes tick rather than simply using them for endorsement purposes.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 22, 2016
Agency:
PSONA Films London
Client:
BP
Executive Producer:
Katy Eyre
Writer:
Katy Eyre
Writer:
Charles Preece
Writer:
Tom Boden
Production Company:
Psona Films
Director:
Stewart Sugg
Producer:
Vicky Steele
Associate Producer:
Tom Boden
Editor:
David Freemantle
CGI:
Wildthings, Australia
Underwater Cameraman:
Mark Silk
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age