Creativity

Brahma Beer: Improvise

In an earlier series of "Improvise" ads, McGarryBowen sought Brazilian flavor in icy still lifes showing odd ways to keep your Brahma cold (

Editor's Pick

In an earlier series of "Improvise" ads, McGarryBowen sought Brazilian flavor in icy still lifes showing odd ways to keep your Brahma cold (click here for that). Those ads embraced a painterly look intended to evoke the feeling of a wall mural, according to ECD Warren Eakins. This new departure, shot on location in Rio, wisely adds an actual mural, the commissioned work of Brazilian street artist Speto, not to mention some Girl From Ipanema-type iconography ? still the surest route to the instant essence of Brazil.

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About

Credits

Date
May 25, 2007
Executive Creative Director:
Warren Eakins
Executive Creative Director:
Randy Van Kleeck
Art Director:
Warren Eakins
Copywriter:
Randy Van Kleeck
Photographer:
Jim Fiscus
Artist:
Speto
Agency:
mcgarrybowen
Client:
Brahma Beer

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