Creativity

Brahma Beer: Improvise

Well, Brazil may not have won a World Cup this year, but if it's any consolation the country's Brahma brand is making a name for itself in the States, the latest push being provided in part by this artsy print and outdoor effort from McGarryBowen. &q

Published on Jul 06, 2006

Editor's Pick

Well, Brazil may not have won a World Cup this year, but if it's any consolation the country's Brahma brand is making a name for itself in the States, the latest push being provided in part by this artsy print and outdoor effort from McGarryBowen. "The creative idea is 'Improvise,' which expresses a uniquely Brazilian attitude toward life," says ECD Warren Eakins, but the agency has dubbed the campaign "Containers," he notes, "based on observations and experiences of makeshift ways of keeping your beer cold." The painterly look is "intended to evoke a vintage feel, to create a romanticized Brazilian atmosphere," he adds, and "the rust-colored edges work as a branding device" as well as lending the images "a wall mural feel." Photography by Jim Fiscus, www.fiscusphoto.com.

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About

Credits

Date
Jul 06, 2006
CD/Art Director:
Warren Eakins
CD/Copywriter:
Randy Van Kleeck
Photographer:
Jim Fiscus
Client:
Brahma Beer
Agency:
mcgarrybowen

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