Braille It: The Missing Spy

Bond without the visuals.

Published on Jan 30, 2013

Editor's Pick

Canadian Braille organization Braille It surprised viewers at movie theater showings of Bond movie Skyfall across Canada, with a stunt by Dare Vancouver highlighting what life is like for the visually impaired. The lights dimmed, and the sound of the movie started to play, but the screen remained completely black. After 60 seconds in complete darkness, with the sound playing, viewers saw a message saying: "This is what it's like to be visually impaired. Help make the world accessible for everyone."

Braille It is a service for the visually impaired that transcribes visual text into Braille cells on products such as signage, business cards and menus.

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Jan 30, 2013
Dare Vancouver
Braille It
Creative Director:
Rob Sweetman
Creative Director:
Bryan Collins
Bryan Collins
Art Director:
Rob Sweetman
Mike Hasinoff
Post Production:
PostPro Media
Kylie Kumar
Visual Effects Artist:
Randy Egan
Visual Effects Artist:
Ray Sun
Mix and Sound Design:
Adelphoi Music
Executive Producer:
Greg Moore
Koko Productions
Executive Producer:
Steve Lowe
Sound Engineer:
Chris Hobbs

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