Creativity

Braille It: The Missing Spy

Bond without the visuals.

Published on Jan 30, 2013

Editor's Pick

Canadian Braille organization Braille It surprised viewers at movie theater showings of Bond movie Skyfall across Canada, with a stunt by Dare Vancouver highlighting what life is like for the visually impaired. The lights dimmed, and the sound of the movie started to play, but the screen remained completely black. After 60 seconds in complete darkness, with the sound playing, viewers saw a message saying: "This is what it's like to be visually impaired. Help make the world accessible for everyone."

Braille It is a service for the visually impaired that transcribes visual text into Braille cells on products such as signage, business cards and menus.

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About

Credits

Date
Jan 30, 2013
Agency:
Dare Vancouver
Client:
Braille It
Creative Director:
Rob Sweetman
Creative Director:
Bryan Collins
Copywriter:
Bryan Collins
Art Director:
Rob Sweetman
Producer:
Mike Hasinoff
Post Production:
PostPro Media
Producer:
Kylie Kumar
VFX Artist:
Randy Egan
VFX Artist:
Ray Sun
Sound Design & Mix:
Adelphoi Music
Executive Producer:
Greg Moore
Sound Mix:
Koko Productions
Executive Producer:
Steve Lowe
Sound Engineer:
Chris Hobbs

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