Brand & Grotesque: Blood Sport - The Ultimate in Immersive Gaming and Donation

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About

Description
A pro-bono campaign to boost blood donations in Canada. Blood Sport: Turning your virtual blood loss into real world donations.
Credits
Date
Nov 18, 2014
Agency:
Brand & Grotesque
Client:
Brand & Grotesque
Creative Director:
Jamie Umpherson
Creative Director:
Taran Chadha
Producer:
Jon Root
Industry
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