Braun Just Made a Stop Motion Film Using Facial Hair

Brand Teams Up With Aardman to Show Off Styling Tools

By Alexandra Jardine. Published on May 23, 2016

Editor's Pick

Braun teamed up with animation studio Aardman to make its latest online spot, and the result is more akin to a music video than an ad for razors.

The film, created by BBDO's global content arm Flare BBDO, uses stop motion animation to take the viewer through an array of shapes, patterns and designs created in facial and body hair using Braun styling tools. The spot, set to a new track by electronic dance artist Gramatik, features over 50 men, inculding some Instagram influencers, such as male models Andrea Hamman, Chris John Millington and Luke Ditella, who are known for their facial hair.

Director Will Studd explained some of the challenges of the project in an interview on Aardman's website: "There were a lot of "firsts" for me with this project.....It was the first time I had worked with beards as my canvas so there was a lot of research into hair density, hair tightness, and hair growth patterns. It was also the first time I had ever changed the physical appearance of my models by cutting their hair."

You can see more about how it was done in a Behind the Scenes film.

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May 23, 2016
Flare BBDO
Will Studd
Production Company:
Agency Producer:
Christina Hermann
Jeremy Tribe
Prabhu Wignarajah
Marketing Director:
Alessandra Dolfini
Stephanie Owen
Production Manager:
James Whetherly
Production Coordinator:
Caroline Hague
Storyboard Artist:
Matt Lloyd
Consultant Stylist:
Sean Holmes
Chris Foster
Ryan MacGregor
Yaseen Sumum
Animator 3:
Justin Smith
Director of Photography:
Sam Morris
Director of Photography:
Jeremy Hogg
Camera Assistant:
Joe Maxwell
Camera Assistant:
Beth MacDonald
Camera Assistant:
Adam Cook
Studio Manager:
Nathan Sale
Andy Woodland
Craig Atkinson
Lew Gardiner
Makeup Artist:
Grace Kingsley
Sam Horton
CGI Supervisor:
Ben Toogood
Senior Post Production Supervisor:
Jim Lewis
Head of Post Production:
Bram Ttwheam
Post Production:
Jon Biggins
Post Production:
Spencer Cross
Post Production:
Fernando Lechuga
Post Production:
Neil Scholes
Post Production:
Daniel Binder
Post Production:
Gary Kelly
Post Production:
Benito Sanz
Dan Hembery
Ben Craske

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