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Brawny: Brawny Academy

Cross one more fantasy off the list. Brawny's plaid-clad fantasy man has satisfied yet another feminine desire with the opening of Brawny Academy, an institution of manly learning designed to turn bums into gentlemen over the course of an eig

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Cross one more fantasy off the list. Brawny's plaid-clad fantasy man has satisfied yet another feminine desire with the opening of Brawny Academy, an institution of manly learning designed to turn bums into gentlemen over the course of an eight-part online reality show. "Women are busy," says Fallon copywriter Alisa Sengel Wixom. "An online based show allows them to watch on their own time. And because the episodes average 10-15 minutesâ€"half as long as a regular television showâ€"it's like instant gratification entertainment."

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About

Credits
Date
Jun 13, 2006
Agency:
Fallon Minneapolis
Illustrator:
Craig Smith
Art Buyer:
Kim Witczak
Video Player Developer:
Laurie Brown
Video Player Developer/Programmer:
Jason Striegel
Flash Developer:
Andy LeMay
Producer:
Sandra Nam
Interactive Art Director:
Andy Gugel
Copywriter:
Chris Wolffe
Group Creative Director/Copywriter:
Eric Frost
Creative Director:
Chris Wiggins
Producer:
Kate Hall-Feist
Producer:
John Feist
Co-Producer:
Jennifer David
Producer:
Amy Lundeen
Director of Broadcast Production:
Brian DiLorenzo
Copywriter:
Alisa Sengel-Wixom
Art Director:
Andy Amadeo
Art Director:
Lovisa Almgren
Art Director:
Kris Wixom
Creative Director:
Mark Taylor
Creative Director:
Paul Silburn
Creative Director:
Roger Camp
Production Company:
Feisty Flix
Client:
Brawny

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