Creativity

Brawny: Innocent Escapes

A campaign that takes masculine sensuality to hilarious levels proves that the ideal man and the ideal paper towel share the same qualities—strong, but with a sensitive touch. With tongue firmly in cheek, the ever-accomodating Brawny Man st

Published on Mar 08, 2005

Editor's Pick

A campaign that takes masculine sensuality to hilarious levels proves that the ideal man and the ideal paper towel share the same qualities—strong, but with a sensitive touch. With tongue firmly in cheek, the ever-accomodating Brawny Man stokes the flames of feminine desire in TV spots like "Happy Birthday" and the customizable fantasies of the "Innocent Escapes" website.

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About

Credits

Date
Mar 08, 2005
Editorial Company:
Lost Planet Editorial
Production Company:
Omaha Pictures
Client:
Brawny
Executive Creative Director:
Ari Merkin
Interactive Creative Director:
Paul Bichler
Art Director:
Molly Sheahan
Art Director:
Kim Haxton
Copywriter:
Marty Senn
Director of Broadcast Production:
Brian DiLorenzo
Agency Producer:
Zarina Mak
Developer:
Andy LeMay
Developer:
Jason Striegel
Director:
Zach Math
Executive Producer:
Eric Stern
Producer:
Andy McLeod
Editor:
Geoff Hounsell
Agency:
Fallon New York

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