'Asshole Faces' Star in New Ads Promoting the Young Lions

Jumbled up anatomy encourages young Brazilian creatives to enter competition

Published on Mar 25, 2013

Editor's Pick

Brazilians have a slightly unusual name for those who don't take advantage of a great opportunity, or so agency Master Roma Waiteman informs us. These poor sods are known as "asshole faces," and for the Young Lions in Brazil, the shop made that term come to visual life in a series of print ads that encourage young creatives to enter the competition. See all three on the right.

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Mar 25, 2013
Master Roma Waiteman
Brazil Young Lions
Creative Director:
Flavio Waiteman
Creative Director:
Victor "Zeca" Afonso
Tiago Gabardo
Art Director:
Rafael Guth

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