Creativity

Brazil Young Lions: Faces - 3

Those who pass on an opportunity are known as "asshole faces"

Published on Mar 25, 2013

Editor's Pick

Brazilians have a slightly unusual name for those who don't take advantage of a great opportunity, or so agency Master Roma Waiteman informs us. These poor sods are known as "asshole faces," and for the Young Lions in Brazil, the shop made that term come to visual life in a series of print ads that encourage young creatives to enter the competition. See all three on the right.

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About

Credits

Date
Mar 25, 2013
Agency:
Master Roma Waiteman
Client:
Brazil Young Lions
Creative Director:
Flavio Waiteman
Creative Director:
Victor "Zeca" Afonso
Copywriter:
Tiago Gabardo
Art Director:
Rafael Guth

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